Production Features of the Lego Business History

The company began to expand in to new frontiers of the toy industry. Four decades ago LEGO began to target girls with the advantages of furnishings and dollhouses; in 1974 this introduced their first people figures, referred to as Minifigures; and 1979 it expanded in space with sets having astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of jewelry elements directed at young girls. This period also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen subscribing the bureaucratic staff and working to modernize the company’s manufacturing methods.

The 1971s also noticed the introduction of a system that allowed customers to select certain bricks they desired to purchase and create their own styles, rather than purchase pre-made guides; https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ it was popular with adults, as well as kids. In the same decade, Profano branched away into middle ages territory while using the Castle idea, and in 80 the company added the first teach sets to its selection.

In 1989 Lego announced the Pirate look, and with it many pirate delivers, desert islands and treasure. The business also enhanced its assortment of facial expressions, adding beards, eye patches and lipstick in addition to the normal two sight and laugh. Some old Lego hobbyists resented these kinds of changes, choosing the more basic faces of earlier types.

As Lego expanded in a huge international corporation, completely to find ways to meet the needs of their big name buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster transport times. To keep up with these needs, the company started to reduce total production coming back new products by looking into making more usage of computerized assembly systems.